Previous Winners & Judges Feedback

All winners can request feedback from the judges about why they won for use in press releases, marketing material, brochures, advertisements, on their website etc. This service is included in the entry fee so there is no additional cost. Here are a selection of comments for past winners:

CCI

Best Communication

Commenting on Coca-Cola I?c?ecek, the winner in the Best Communication category, the chairman of the judges said:

“Congratulations to Coca-Cola I?c?ecek (CCI) for launching its sustainability-linked bond in the EMEA area (Europe, Middle East and Africa) with a fanfare of publicity. Launched in Turkey with an issue of USD 500 million, CCI had a massive job on its hand to reach extensive target audiences, including employees and investors, across EMEA. The results are awesome and CCI managed to achieve far-reaching coverage across 233 internet channels, nine broadcast channels and 12 print publications. The success of the communications campaign is outstanding helping CCI to attract investors for its new bond.”

Visit the CCI Website

RBW Consulting

Best Corporate Social Responsibility

Commenting on RBW Consulting, the winner in the Best Corporate Social Responsibility category, the chairman of the judges said:

“Specialist life science talent acquisition consultancy RBW Consulting can’t be praised enough for funding some patient-focussed research into the mental health impact of a rare disease diagnosis. It is a devastating moment for the patient and family when a diagnosis is made and to ease the shock RBW Consulting, working with the Rare Disease Research Partners, has developed a statement of good practice and guidance for healthcare professionals to help them improve their approach. This is a wonderful project that is being supported by many rare disease organisations and helping patients with their mental health.”

Visit the RBW Consulting Website

Dubai Police

Outstanding Support during Covid-19

Commenting on Dubai Police, the winner in the Outstanding Support during COVID-19 category, the chairman of the judges said:

“Congratulations to Dubai Police for playing a major educational role in helping the country manage the COVID-19 pandemic. Through its work with The Resilience Centre, Dubai Police focused on educating organisations in resilience. It ran a wide range of programmes including a resilience diploma to help other organisations enhance their institutional flexibility, it ran workshops to promote best practice and a global resilience conference. Thanks to Dubai Police for helping others to gain knowledge and skills in disaster management and for helping to spread a culture of resilience in society.”

Visit the Dubai Police Website

Protein Works

Best Brand Development

Commenting on Protein Works, the winner in the Best Brand Development category, the chairman of the judges said:

“Following a rebranding with a new focus on the main health and wellness market rather than sports nutrition, Protein Works has extended its market reach and beefed up its gross revenue. Amazingly, all the product innovation, sourcing of ingredients, manufacturing, marketing and e-commerce is done inhouse. The astute team spotted an increase in demand for protein-based products and after a change of name and a new mission statement, Protein Works has taken the market by storm and created a powerful brand in the health and wellness market.”

Visit the Protein Works Website

ABU DHABI Police

Equality, Diversity and Inclusion Initiative

Commenting on Abu Dhabi Police, the winner in the Equality, Diversity and Inclusion Initiative category, the chairman of the judges said:

“By introducing a five-year plan from 2016 to empower women police officers through training, Abu Dhabi Police has created a more inclusive workforce. It now attracts more female officers and has increased the number in leadership positions. It is excellent to see that the number of female officers is up from 13.5% of the workforce to 15%. And in 2019, 40% of women officers obtained a diploma against only 27% in 2016, helping to boost their career prospects. Congratulations to Abu Dhabi Police for bridging the gap between the genders.”

Visit the ABU DHABI Police Website

Network International

Best HR

Commenting on Network International, the winner in the Best HR category, the chairman of the judges said:

“Congratulations to digital payments solutions company Network International (NI) for introducing an outstanding HR strategy that has produced consistent improvements in financial and non-financial outcomes across the business. Operating in the Middle East and Africa, part of the reason for the success of the HR programme is that the company’s strategic direction is cascaded to all staff and individual goals/key performance indicators are aligned to the company’s objectives. Since the introduction of the strategy, NI’s staff engagement rate has greatly improved and, impressively, its satisfaction rate is considerably higher than other financial companies.”

Visit the Network International Website
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Bluetree Group

Outstanding Support during Covid-19

Commenting on Bluetree Group, the winner in the Outstanding Support during COVID-19 category, the chairman of the judges said:

“With personal protective equipment (PPE) in short supply at the start of the pandemic in March 2020, printing company Bluetree Group rose to the challenge and converted an existing warehouse into a mask-making operation. The new operation known as Bluetree Medical was the first UK PPE manufacturer to supply the NHS with much needed type IIR surgical masks. Bluetree Group has demonstrated great agility in starting a new operation in a short space of time and its masks and PPE have had a huge impact in the battle against COVID.”

Visit the Bluetree Group Website

Bluetree Group

Best Business Transformation

Commenting on Bluetree Group, the winner in the Best Business Transformation category, the chairman of the judges said:

“Congratulations to Bluetree Group for responding to the pandemic and successfully diversifying from printing to the manufacture of personal protective equipment (PPE). By setting up Bluetree Medical with an investment of millions, it supplied 334 million medical grade facemasks to the NHS, developed a range of PPE products and created 300 jobs. A huge round of applause to Bluetree for being quick thinking, responding to an urgent need and being highly innovative. The speed of Bluetree’s response is just remarkable!”

Visit the Bluetree Group Website

Bluetree Group

Best Innovation

Commenting on Bluetree Group, the winner in the Best Innovation category, the chairman of the judges said:

“When Alder Hey Children’s Hospital had the problem of children with autism and communication problems not being to understand health care professionals when they were wearing a face mask, Bluetree Group came to the rescue with its BrillianSeeTM transparent mask. Introduced at the hospital in April 2020, the new mask enables children with communication issues to lip read and hear more when in consultation with their therapist. Bluetree’s transparent masks have made a real difference to patients and greatly improved their speech development.”

Visit the Bluetree Group Website

Akbank

Best Business Transformation

Commenting on Akbank, the winner in the Best Business Transformation (Next Generation Operation Transformation Project 2) category, the chairman of the judges said:

“Congratulations to Akbank of Turkey for introducing a next generation transformation that benefits the customer, staff and the bank. In the transition to becoming customer centric, services and sales have been directed to mobile applications and branches. The move enables the bank to respond to customer needs in a much faster and more efficient way and it has changed the work culture for staff making their roles more interesting. In a competitive market, the digital transformation positions Akbank as a leader in the banking sector.”

Visit the Akbank Website

Roads and Transport Authority

Best Innovative and Creative Use of Technology

Commenting on Roads and Transport Authority, the winner in the Best Innovative and Creative use of Technology category, the chairman of the judges said:

“Congratulations to the Roads and Transport Authority of Dubai for introducing an innovative enterprise command and control centre that manages all the country’s transport systems. Managing all modes of public transport, including the metro, tram, taxis and road traffic, the new installation is one of the largest and most advanced control centres in the world. This is a far-reaching and far-sighted project that is helping Dubai become a smart city enabling transport to run smoothly and incidents and accidents to be dealt with swiftly.”

Visit the Roads and Transport Authority Website

Etihad Rail

Best Sustainable Product/Process

Commenting on Etihad Rail, the winner in the Best Sustainable Product/Process category, the chairman of the judges said:

“Etihad Rail’s national railway project to link the United Arab Emirates (UAE) and the Gulf Cooperation Council railway network is an awesome project that is the foundation of the region’s fast-growing economy. Already 70% complete with stage two to follow, the railway is having a huge impact in logistics aiding trade, manufacturing and tourism. The network is also helping to reduce road traffic and pollution in the region. When complete, the 1,200 km national rail project will modernise the country’s transport system and support the growth of UAE’s economy to the tune of billions of dirhams.”

Visit the Etihad Rail Website

Verder Ltd

Best New Product / Service (less than 2 years old)

Commenting on Verder Ltd, the winner in the Best New Product/Service category, the chairman of the judges said:

“Congratulations to Verder Ltd for reinventing the peristaltic pump and making it smaller yet more powerful than ever before. The unique design of the Verderflex Dura 65 (D65) makes it suitable for a diverse range of industries and industrial fluids. Another brilliant advantage is that hoses for different materials can be switched quickly and easily. The D65 pump is the biggest step forward in pump technology since the invention of the high-pressure hose offering many benefits to a wide range of industries.”

Visit the Verder Ltd Website

Verder Ltd

Best Health & Safety

Commenting on Verder Ltd, the winner in the Best Health and Safety category, the chairman of the judges said:

“ell done to Verder Ltd for making its UK sites safer with its new health and safety initiative. The scheme encourages staff to report health and safety issues at work and log them using a severity colour code with red being urgent, amber meaning needs to be addressed soon and green signifying not so urgent. Since January 2022, 25 observations have been logged by staff and those requiring action have been completed. Verder Ltd has created the perfect way to encourage staff to take responsibility for their work environment and keep safe.”

Visit the Verder Ltd Website

Life Science People

Best New Business

Commenting on Life Science People, the winner in the Best New Business category, the chairman of the judges said:

“Launched during the pandemic, London-based Life Science People seized an opportunity and created a fast-growing recruitment business that is filling urgent vacancies in the life science industry. Launched with one person, the company now employs more than 100 people and has hundreds of clients. The foundation of the company’s success is delivering a first-class product at a fair price. Being the first recruiter to launch into this sector has given Life Science People a great advantage, enabling it to gain a strong foothold in the market and expand internationally.”

Visit the Life Science People Website

Akbank

Best Business Transformation

Commenting on Akbank, the winner in the Best Business Transformation category, the chairman of the judges said:

“Turkey-based Akbank has transformed its operations by redesigning its back-office service model from scratch and centralising processes. Through the introduction of new generation technologies, transactions are self-service and paperless, approvals have been streamlined and time-consuming processes automated. Incredibly, following the upgrade, 80% of transactions at the counter are now automated. Well done to Akbank for laying down the foundation for the future of banking, improving the customer experience and giving staff more time to focus on sales and other more interesting activities.”

Visit the Akbank Website

Akbank

Best Customer Focus

Commenting on Akbank, the winner in the Best Customer Focus category, the chairman of the judges said:

“Congratulations to Turkey-based Akbank for developing a new integrated communications tool that has taken customer service to a new level. By consolidating communications across all channels and sharing the customer contact history with employees and systems, information about clients is up to date and staff can easily pick up from the previous conversation, providing continuity in service. As services are becoming more automated, Akbank has introduced an excellent way of providing a more personal and effective service that improves the customer experience and makes life easier for staff.”

Visit the Akbank Website

Business Awards Consulting

Outstanding Entrepreneur

Commenting on Ms Asli Tas Kayabas, founder of Business Awards Consulting, the winner in the Outstanding Entrepreneur category, the chairman of the judges said:

“Congratulations to Ms Asli Tas Kayabas for spotting a niche market in Turkey for providing consultancy services for business awards. Realising that the entering of business awards by organisations was in its infancy in Turkey, Asli set up her company Business Awards Consulting at just about the right time 10 years ago. Her success rate with clients is phenomenal and she has won a host of awards herself for her amazing accomplishments. Congratulations to Asli for assisting major Turkish companies to boost their profile by winning business awards.”

Visit the Business Awards Consulting Website

The Craft Irish Whiskey Co

Best Innovation

Commenting on The Craft Irish Whiskey Co, the winner in Best Innovation category, the chairman of the judges said:

“Congratulations to The Craft Irish Whiskey Co. for reviving the whiskey-making art by elevating it with science. The result is expertly crafted rare whiskeys with their own unique flavour and aroma. It’s a big investment for a new company but so far it has broken the records for the most expensive inaugural whiskey sold at auction and the most expensive whiskey in the world. This is a brilliant start for The Craft Irish Whiskey Co. and a real boost for the Irish whiskey industry.”

Visit the The Craft Irish Whiskey Co Website

SunSibility

Best Product / Service Range

Commenting on SunSibility, the winner in Best Product and Service Range category, the chairman of the judges said:

“Congratulations to SunSibility for designing fashionable clothes for adults and children with an ultra-violet protective material that provides protection from the sun. The UPF50 material is also chlorine resistant and quick drying, making it ideal for the beach. And it’s good to note that the products are designed and manufactured in the UK. The company’s clothing and other sun protection products especially benefits those with skin conditions such as Vitiligo, Lupus and Eczema. Well done to SunSibility for giving sun sensitive people the freedom to enjoy the great outdoors.”

Visit the SunSibility Website

The Craft Irish Whiskey Co

Outstanding Entrepreneur

Commenting on Jay Bradley, the founder of The Craft Irish Whiskey Co, the winner in the Outstanding Entrepreneur category, the chairman of the judges said:

“Sláinte! to entrepreneur Jay Bradley for reviving the Irish whiskey industry with his new company The Craft Irish Whiskey Co. In the 19th century, Irish whiskey dominated the market and Jay has brought the spirit back to its former glory by expertly crafting whiskey so unique they have become the most expensive in the world. Congratulations to Jay for putting mass production in its place and reviving the art of crafting superb Irish whiskey the old-fashioned way with a bit of help from science.””

Visit the The Craft Irish Whiskey Co Website

Syncord Ltd

Best Small to Medium-sized Business

Commenting on Syncord Ltd, the winner in Best Small to Medium Sized Business category, the chairman of the judges said:

“Against a difficult recruitment market, recruiter Syncord has produced fantastic results by building trust and good relationships with clients. Its success is based on retaining its candidate database and receiving a high volume of referrals. Its initial success has been in the construction industry, but once it moves to other more stable sectors such as education, healthcare and software, the sky is the limit for Syncord. Congratulations to Syncord for bucking the trend and achieving fast growth in turnover in its first year.” ”

Visit the Syncord Ltd Website

The Craft Irish Whiskey Co

Disruptor of the Year for Product or Service

Commenting on The Craft Irish Whiskey Co, the winner in the Disruptor of the Year for Product or Service category, the chairman of the judges said:

“Congratulations to The Craft Irish Whiskey Co. for shaking up the global whiskey market with a new breed of finely crafted whiskeys. By taking a premium distillate and applying the knowledge and skills of the old whiskey masters, but improving the craft with scientific processes, it has created outstanding rare whiskeys, including the most expensive in the world. Its collaborations with exclusive brands are a great move to position the brand as a high-end luxury product for private clients.”

Visit the The Craft Irish Whiskey Co Website

ServiceMaster AAA

Outstanding Employee

Commenting on Ms Kinga Derenowska of ServiceMaster AAA, the winner in Outstanding Employee category, the chairman of the judges said:

“Ms Kinga Derenowska is a devoted employee at ServiceMaster AAA who goes above and beyond every time. While working at home during lockdown on payroll, the work took much longer because all the data was in the office, yet she persevered and put in long hours to get the job done. Although it wasn’t part of her role, she often helped with cleaning jobs when staffing levels were down. Kinga is a role model employee and a great asset to ServiceMaster AAA.””

Visit the ServiceMaster AAA Website