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You may enter as many categories as you wish. The categories for each round are:

Best Marketing
Aimed at those who have developed and implemented a marketing strategy that has delivered measurable business benefits such as increased profit, sales, usage or awareness. Your marketing activity could relate to your business as a whole or a specific product or service. The judges will need to see that clear and measurable objectives were set and met and how you differentiated your organisation.

Best Innovation
This category seeks to highlight organisations that have identified new products or services and successfully brought them to market or adapted an existing product for a new market. Entrants must be able to clearly demonstrate that there was a demand for the innovation and that the innovation has proved successful in line with the objectives set.

Best Employer
Have you created an outstanding workplace based on a set of values that has led to a committed, effective and motivated workforce? The judges would like to hear about what sets you apart and how it has benefitted the business and its people. Tangible examples of clear benefits are needed along with the financial cost and return.

Best Strategic Design / Creative
We are looking for outstanding examples of websites, corporate identities, brochures or other forms of corporate communication. While a high level of creativity will be vital we are also looking for evidence of strategic relevance to wider corporate objectives rather than creativity for creativity's sake. Entries are welcome from in-house teams, agencies, consultancies or printers.

Best Customer Focus
Many organisations pay lip service to great customer service but in reality few truly deliver. If you go that extra mile and build your organisation around the needs of your target audience we want to hear from you. Tell us how you have identified customer needs and managed and monitored their expectations to set you apart.

Best Corporate Social Responsibility
Rewarding responsible business practice across the environment and community. We are looking for innovative CSR strategies or initiatives that have or are currently making a real difference to people at a local, national or international level. Equally, if you have made a positive impact on the environment or are doing anything to improve sustainability, we would love to see an entry from you. It could be behavioural changes you’ve brought about or innovative ideas but if you have achieved positive things then it’s worth shouting about.

Best New Product / Service (less than 2 years old)
This category spans not just innovation but also pricing, after sales service, design or performance. If you have developed a niche or mass market product or service with a clear business edge we would encourage you to enter. As well as details of the differentiation the judges will also need to see demonstrable success in terms of profits or cost savings.



Best Product / Service Range
Aimed at organisations with a suite of new or established products or services. Do you offer a range of solutions that represent outstanding value or work together in a special way? Or perhaps the range is cleverly developed to appeal to specific niche markets. Tell us what's special and how and why the products or services meet a clear demand.

Best Small to Medium Size Business
If you stand out across the board this category could be the one for you. Outstanding products coupled with great people, innovative marketing and customer service to be proud of are the kind of strengths we are looking for. Impressive financials to prove that your business plan is working are also key, as is an awareness of your CSR commitments. One for the real all rounder.

Best Large Business
Based on the same criteria as the Best Small to Medium Size Business category, this award will be given to an outstanding business employing more than 200 people or with a turnover in excess of £10m.

Best New Business
Aimed at companies that have been trading for less than three years, we are looking for innovative business ideas or a clear point of differentiation. Did you identify a gap in the market for something new or perhaps you are offering an established product / service with a special twist. The judges will be more focused on future potential rather than an entrants ability to show turnover and profit growth at this early stage.

Outstanding Personal Achievement
Open to people at all levels within the organisation. Perhaps you have overcome personal adversity or can share an interesting journey. Have you helped your organisation, its staff or customers in some special way? Tell us how you succeeded where so many others have failed. Open to those from organisations of any size, the judges are keen to hear your special story.

Outstanding Entrepreneur and Outstanding Female Entrepreneur
We are looking for two exceptional individuals who have identified a market opportunity and built an outstanding business around it. Strong commercial performance, significant growth, staff and customer loyalty, innovation and strong leadership will define the winners of these coveted categories along with a clear vision of where they want to take their business in the future.

Outstanding Non-Executive Director
The focus is on how the advice and experience of Non-Executive Directors can transform organisations and help deliver long-term success and growth. Have you or one of your colleagues excelled? Perhaps offered a fresh perspective, leveraged key connections or identified a gap in the market for a new product / service.

Best Health & Safety
Health & safety is a vital consideration for all companies but if you can demonstrate an outstanding commitment in this area and have raised standards across your organisation we would love to hear from you. The judges will be looking for measurable achievement for any innovative initiative, programme, team or campaign.

Best Information Technology
Aimed at organisations that have harnessed technology to deliver an improved service to customers or an operational advantage. If you have enhanced the customer or employee experience through the smart deployment of technology, we would welcome your entry.

Best Procurement
Often overlooked but never more important in the current economic environment, smart sourcing of goods and services is vital to achieving an organisation’s objectives. We would like to hear from you if you can demonstrate that you have delivered more for less or met a specific need through an innovative approach.

Best Communication
Aimed at those who have successfully developed and implemented a marketing or communication strategy or campaign, that has delivered measurable benefits. Have you harnessed new media, PR or advertising to effectively communicate key messages to your target audience whether they be internal or external?

Best HR
Do you have an outstanding HR team or an innovative approach to people management that has transformed the organisation? If so, we would love to know how this was achieved. Please include case studies in your entry.

Outstanding Employee
If you have an employee that you feel needs to be truly acknowledged with an award, then why not tell us why they are so valued. This can be any employee that has shown outstanding initiative and gone above and beyond in their role.



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