You may enter as many categories as you wish. The categories for each round are:

Best Marketing
Aimed at those who have developed and implemented a marketing strategy that has delivered measurable business benefits such as increased profit, sales, usage or awareness. Your marketing activity could relate to your business as a whole or a specific product or service. The judges will need to see that clear and measurable objectives were set and met and how you differentiated your organisation.

Best Innovation
This category seeks to highlight organisations that have identified new products or services and successfully brought them to market or adapted an existing product for a new market. Entrants must be able to clearly demonstrate that there was a demand for the innovation and that the innovation has proved successful in line with the objectives set.

Best Employer
Have you created an outstanding workplace based on a set of values that has led to a committed, effective and motivated workforce? The judges would like to hear about what sets you apart and how it has benefited the business and its people. Tangible examples of clear benefits are needed along with the financial cost and return.

Best Strategic Design / Creative
We are looking for outstanding examples of websites, corporate identities, brochures or other forms of corporate communication. While a high level of creativity will be vital we are also looking for evidence of strategic relevance to wider corporate objectives rather than creativity for creatives sake. Entries are welcome from in-house teams, agencies, consultancies or printers.

Best Customer Focus
Many organisations pay lip service to great customer service but in reality few truly deliver. If you go that extra mile and build your organisation around the needs of your target audience we want to hear from you. Tell us how you have identified customer needs and managed and monitored their expectations to set you apart.

Best Corporate Social Responsibility
Rewarding responsible business practice across the environment and community. We are looking for innovative CSR strategies or initiatives that have or are currently making a real difference to people at a local, national or international level.

Best New Product / Service
This category spans not just innovation but also pricing, after sales service, design or performance. If you have developed a niche or mass market product or service with a clear business edge we would encourage you to enter. As well as details of the differentiation the judges will also need to see demonstrable success in terms of profits or cost savings.

Best Product / Service Range
Aimed at organisations with a suite of new or established products or services. Do you offer a range of solutions that represent outstanding value or work together in a special way? Or perhaps the range is cleverly developed to appeal to specific niche markets. Tell us what's special and how and why the products or services meet a clear demand.

Best small to medium size business
If you stand out across the board this category could be the one for you. Outstanding product coupled with great people, innovative marketing and customer service to be proud of are the kind of strengths we are looking for. Impressive financials to prove that your business plan is working are also key, as is an awareness of your CSR commitments. One for the real all rounder.

Outstanding Personal Achievement
Open to people at all levels within the organisation. Perhaps you have overcome personal adversity or can share an interesting journey. Have you launched and built your own business or led your organisation to greatness? Tell us how you succeeded where so many others have failed. Open to organisations of any size, the judges are keen to hear how you got where you are today.

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