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You may enter as many categories as you wish. The categories
for each round are:
 Best
Marketing
Aimed at those who have developed and implemented a marketing
strategy that has delivered measurable business benefits such
as increased profit, sales, usage or awareness. Your marketing
activity could relate to your business as a whole or a specific
product or service. The judges will need to see that clear and
measurable objectives were set and met and how you differentiated
your organisation.
Best
Innovation
This category seeks to highlight organisations that have identified
new products or services and successfully brought them to market
or adapted an existing product for a new market. Entrants must
be able to clearly demonstrate that there was a demand for the
innovation and that the innovation has proved successful in line
with the objectives set.
Best
Employer
Have you created an outstanding workplace based on a set of values
that has led to a committed, effective and motivated workforce?
The judges would like to hear about what sets you apart and how
it has benefited the business and its people. Tangible examples
of clear benefits are needed along with the financial cost and
return.
Best
Strategic Design / Creative
We are looking for outstanding examples of websites, corporate
identities, brochures or other forms of corporate communication.
While a high level of creativity will be vital we are also looking
for evidence of strategic relevance to wider corporate objectives
rather than creativity for creatives sake. Entries are welcome
from in-house teams, agencies, consultancies or printers.
Best
Customer Focus
Many organisations pay lip service to great customer service but
in reality few truly deliver. If you go that extra mile and build
your organisation around the needs of your target audience we
want to hear from you. Tell us how you have identified customer
needs and managed and monitored their expectations to set you
apart.
Best
Corporate Social Responsibility
Rewarding responsible business practice across the environment
and community. We are looking for innovative CSR strategies or
initiatives that have or are currently making a real difference
to people at a local, national or international level.
Best
New Product / Service
This category spans not just innovation but also pricing, after
sales service, design or performance. If you have developed a
niche or mass market product or service with a clear business
edge we would encourage you to enter. As well as details of the
differentiation the judges will also need to see demonstrable
success in terms of profits or cost savings.
Best
Product / Service Range
Aimed at organisations with a suite of new or established products
or services. Do you offer a range of solutions that represent
outstanding value or work together in a special way? Or perhaps
the range is cleverly developed to appeal to specific niche markets.
Tell us what's special and how and why the products or services
meet a clear demand.
Best
Small to Medium Size Business
If you stand out across the board this category could be the one
for you. Outstanding product coupled with great people, innovative
marketing and customer service to be proud of are the kind of
strengths we are looking for. Impressive financials to prove that
your business plan is working are also key, as is an awareness
of your CSR commitments. One for the real all rounder.
Best
Large Business
Based on the same criteria as the Best Small to Medium Size Business
category, this award will be given to an outstanding business
employing more than 200 people or with a turnover in excess of
£10m.
Best
New Business
Aimed at companies that have been trading for less than three
years, we are looking for innovative business ideas or a clear
point of differentiation. Did you identify a gap in the market
for something new or perhaps you are offering an established product
/ service with a special twist. The judges will be more focused
on future potential rather than an entrants ability to show turnover
and profit growth at this early stage.
Outstanding
Personal Achievement
Open to people at all levels within the organisation. Perhaps
you have overcome personal adversity or can share an interesting
journey. Have you launched and built your own business or led
your organisation to greatness? Tell us how you succeeded where
so many others have failed. Open to organisations of any size,
the judges are keen to hear how you got where you are today.
Awards will be given for the above categories in each of the following
sectors, so please indicate which sector is most applicable
to your business when submitting your entry / entries:
- Building & Construction
- Business Support
- Computer Services
- Defence & Aerospace
- Diversified Services
- Financial Services
- Food & Beverage
- Health & Beauty
- Hospitality & Leisure
- Manufacturing
- Marketing & PR
- Online Business Services
- Online Retail
- Pharmaceuticals
- Professional Services
- Retail
- Transport & Automotive
- Telecommunications
- Scientific
- Utilities
 Click
here to enter the next round now
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