Our Judges

The BBAs pride themselves on having a large panel of over 20 independent expert judges and each month we introduce you to a few:


Operations Manager at DJS (UK) Limited

Rob has had a varied career, spending ten years across the financial industry, starting out in retail banking and moving into alternative lending six years ago. Rob joined DJS (UK) Limited in a Customer Care capacity and has earned four promotions during his tenure. Rob now heads up operations for the company, with a strong focus on ensuring all customers receive a fantastic level of service and that responsible, right outcomes are reached with all customers at all times. Rob is involved with all major projects within DJS (UK) Limited and has exposure to all areas of the business such as Marketing, Credit Risk, Customer Care, Finance and Tech which gives Rob a balanced view. This helps to ensure that all decisions have the customer’s best interests at the core, whilst reaching commercially viable and sustainable solutions.

Visit: https://www.djslimited.co.uk/


CEO at DJS (UK) Limited

Dan has been working in the world of marketing for the past ten years. He started off in a creative and design capacity, moving into B2C and B2B PR and Marketing, and then into Strategic Marketing, Communications and Statistical Analysis. Dan has worked on creating award winning marketing and communications campaigns for leading food and drink, consumer, financial and charity brands, including Alpro Soya, Sacla, Chivas Brothers, Anthony Nolan and The Richmond Group. For DJS (UK) Limited, his focus is on the day-to-day running of the business, future planning, R&D, along with supporting marketing and operational Strategy.

Visit: https://www.djslimited.co.uk/

Matthew Box

Founder, Inclusion.Me Ltd

Matthew Box has worked as an Occupational Therapist for over 18 years in various fieldworker and management roles. He is also an experienced disability access auditor, having worked with large organisations such as Selfridges, the Arab National Bank, Theatre Royal and various regional councils.

He is the founder of Inclusion.Me Ltd, a rapidly expanding nationwide independent Occupational Therapy (OT) & Disability Access Auditing company specialising in providing expert OT interventions, as well as advise on disability access issues to both the private and public sectors.
Matthew has played a key role in Inclusion.Me winning a Local Business Accelerator Award, as well as 2 Best of the Best awards (Outstanding Entrepreneur & Customer Service) and 2 GBE awards (Outstanding Professional & Customer Service).

Visit: inclusion.me.uk


Philip Young Consulting Limited

Philip is a former winner of the ‘CIO Innovator Award for the UK’ and is a Fellow of the British Computer Society. He has over 35 years of experience gained working with well-known large brand companies, SME’s and start-ups in the UK, Europe and Globally.

Philip is a ‘Hybrid’ change specialist, working primarily in the complicated areas where successful integration of Technology and IT services into businesses functions is vital for success.

Philip is also a Strategist, NED, published author, professional speaker and a mentor to entrepreneurs and start-up companies

Visit: philipyoung.me.uk

Lord Rami Ranger CBE

Rami is an entrepreneur and social and political reformer. His business interests span from his principal company, Sun Mark, which is an international supermarket products marketing and distribution company, to interests in diverse fields ranging from shipping and beverage manufacturing to property development. Sun Mark is the only company to have been awarded the prestigious Queen’s Award for Enterprise for five years running. Rami was awarded the IOD Director of the year for a Large Company in 2013 and the Global Icon Award for International Trade & Enterprise in 2014. He was also named the Man of the Year at the GG2 Leadership Awards presented by the Prime Minister, David Cameron. In his speech David Cameron singled out Rami as an example of how people can assimilate into British society and become highly successful and a role model for others.

In November 2012, Rami was asked to join the Princes Trust Enterprise Fellowship. The Fellowship is a collective of the UK’s leading entrepreneurs which works to enable The Prince’s Trust to reach young people and to pass on their experience and expertise to inspire the next generation of entrepreneurs. Rami is also Chairman of the British Sikh Association.

In 2015 he was made a Freeman of the City of London in recognition of his charitable work and his support for British trade and industry. He recently donated £250,000 to The London Southbank University to help support and inspire student and graduates to engage in business. Rami received an MBE in 2005 and a CBE the 2016 New Year Honours List for services to business and community cohesion.  In 2019 Rami was invited to join the House of Lords.

Sir Michael Lockett KCVO

Sir Michael has a portfolio of businesses that operate across the communications spectrum, centred around corporate, political and institutional leadership. In essence, everything which is needed to build, protect and sustain reputation. Starting in advertising, Michael swiftly established his own business: LIVE; which became the largest independently owned live marketing company. Here he spearheaded the worldwide re-launch of British Airways and the Hong Kong Handover Ceremony. At LIVE, he was also involved in developing ‘the story’ for London’s successful bid to host the London 2012 Olympic Games. This was closely followed by the winning campaigns for Sochi (2014 Winter Olympics) and Rio in 2016.

During the 1992 General Election campaign, he assumed leadership of the Conservative Party’s presentation unit for Prime Minister John Major. After 15 years, his role concluded with the successful leadership campaign for Prime Minister David Cameron. He was director of the Golden Jubilee Concerts at Buckingham Palace in 2002 and has worked with the office of HRH the Prince of Wales since 2004. 2012 proved to be a momentous year with Michael having concluded his role of CEO on the Thames River Pageant in June, as well as chairing the companies which handled both the Royal launch of The Shard, and the Opening and Closing Ceremonies for the 2012 Olympics and Paralympics. In September 2012 he was knighted for his work on the Diamond Jubilee.

Other large scale projects include the staging of the UK hosted G8 summit in Northern Ireland in June 2013, and the Opening Ceremony of the second Global Skills and Education Forum in Abu Dhabi in March 2014. Through his private office, he also works for a number of corporate leaders to assist them in the delivery of their transformation agendas and reputation management. He is a Director of The Oracle Cancer Trust at The Royal Marsden, and in his spare time, is a fanatical sports enthusiast, and ex-player of Leicester Tigers Rugby Club.

Samie Al-Achrafi

CEO, Marmalade Fish

Samie Al-Achrafi is an award-winning speaker, moderator and facilitator. His career spans five continents, working with governments around the world and organisations such as Walt Disney World, HSBC, Emirates Airline and Merck/MSD to create high performance cultures underpinned by values.

Today Samie Al-Achrafi, together with his organisation Marmalade Fish, is training leaders across nine sectors. He inspires people to be the best version of themselves, imparting practical habits and tools to effect purposeful change, with the power to shift cultures. As CEO, he leads 35 Associates on an adventure to redefine leadership in business and reach 1 million people by 2020.

Samie is a Chartered Fellow of CIPD, ILM and ITOL and a Chartered Manager with CMI. He is also an NLP practitioner, systemic and executive coach, certified HR Management Professional and assessor with the British Psychological Society.

Visit: www.marmaladefish.com

Sharon Welch

Managing Director, Bid Writer Consultancy

Sharon is Managing Director of the multi award-winning Bid Writer Consultancy, which was established in 2014. The company’s ethos is to provide affordable bid-writing support to small- and medium-sized companies to help them win government contracts.

Following a successful 30 year career in business development roles within charities and private sector companies, Sharon understood that winning contracts was becoming increasingly important to help businesses thrive and grow. Her business model – providing freelance writing support seven days a week, and out of hours – recognises that small business owners often have to prioritise their ‘day jobs’, while trying to respond to complex bid requirements within funders’ deadlines.

As a member of the Association of Bid and Proposal Management Professionals Sharon is committed to helping companies win business by making technical writing spring to life – painting a clear picture of each companies’ experience and expertise. In the past three years, Sharon and her team have supported clients of all sizes and sectors to win contracts in excess of £130 million.

Visit: www.bidwriterconsultancy.co.uk

Neil Fineberg

Managing Director, The Finegreen Group

Neil Fineberg is the Managing Director of successful award winning recruitment & development consultancy, The Finegreen Group – focused on helping organisations (predominantly Healthcare) recruit & develop the best people to Executive / Management positions; now also providing executive education, mentoring and board governance reviews.  With 13 years of experience in his field, Neil has built up a business with excellent networks at the highest levels across the NHS, private healthcare and international healthcare arenas, as well as strong links to education, local government and large private sector providers of services to the Healthcare industry.

Finegreen helps healthcare organisations appoint to the full spectrum of specialisms – everything from Boards and Non-Executives to HR & OD, Finance, Estates & Facilities, Project/Programme Management, Procurement, Commissioning, Strategy, Business Development, Clinical & Corporate Governance and Operational Management – together with their Medical / Clinical Division where they have a particularly high quality database of senior clinicians. In short, Finegreen see themselves as a true one-stop shop for senior levels of the recruitment industry.

Recent awards include:

  • Winner – HealthInvestor Awards – Recruiter of the Year 2013, 2014 & 2016
  • Winner – Best Business Awards – Best SME 2013-2016
  • Winner – CV Magazine – Best Upper Level Recruitment 2016
  • Winner – Talk of Manchester Awards – Agency of the Year 2015
  • Winner – Best4Recruitment Awards 2013 & 2014

Visit: www.finegreen.co.uk

Nicky McCrudden


After graduating with a first-class honours degree and a stint in academia, Nicky had a fast-track career in the public sector where she studied Strategic Leadership at post-graduate level and became the youngest senior manager in her organisation. In 2010, she moved out of the public sector and founded what is now a thriving and multi-award-winning training, coaching and consultancy company.

A Belbin Accredited Practitioner, Nicky’s approach to workplace learning is characterised by theory and experience wrapped up in creativity, with just a light dusting of madness. This trademark style has seen Nicky and her company rack-up a multitude of awards for business, innovation, entrepreneurship, and nationally at the Training Journal Awards.

Visit: www.mccrudden-training.co.uk

Ian Hughes

Managing Director, Consumer Intelligence

A graduate of Harvard Business School, Ian has always had a passion for information technology and combined IT with Marketing at M&S and MM Group where he created the first Internet shops for Wallace and Gromit. Ian formed eCharity.com during the .com boom before going on to become founder of Consumer Intelligence which provides access for companies to high-quality information about their price competitiveness to inform their marketing, pricing and product strategies. Ian is driven by a passion for information – the way it is collected, analysed, designed and delivered.

Visit: www.consumerintel.com

Howard McKenzie

Managing Director, HMSL

Howard McKenzie spent 30 years as a manager and academic in education and training rising from tenant dairy farmer to Principal of a large College in Scotland. In 2008 he returned to the portfolio life of a consultant building an international client base in the engineering, financial services, education and publishing sectors. He remains the senior academic consultant for Pearson plc. – Direct Delivery who deliver education and training to 20000 students across the Gulf region. He is deployed to make high level educational management interventions including a four month assignment as Interim Dean at TQ Pearson Makkah College in Saudi Arabia. Howard is a Fellow of the Institute of Directors and a Chartered Director with experience of providing high level advice and support for Boards and companies. He is also a published romantic novelist.